Wine Of The Month Club
wine of the month club
An internet search will reveal many options for wine of the month club. But there is only one original, and it was, and is based out of Monrovia, California. This is the wine club that we are going to discuss. This wine club, the first wine club was started 38 years ago in 1972 by Paul Kalemkiarian Sr and Jr. It started when the Pauls would in short make selections on various wines each month to feature, and friends would ask for it to be mailed.
See our top picks for wine clubs
So this literally started a mail order service that originated from the family wine store to friends across the country. 38 years later, the mail order business is still going strong and has evolved to meet the needs of the 21st century. Most
wine of the month club
model their business's by this original one. There are many fantastic ones out there. Two that we highly recommend are Cellars Wine Club and The Wine Exploration Club between these two clubs you should be able to find what your looking for. They are two of the very best online wine clubs.
Paul Jr. is in charge of operations now. He states that he gets over 400 selections of wines from small family vineyards and vendors. He gets sent selections from "boutique vineyards," because this give them the opportunity to gain recognition, and as he states on his website, the average person knows how to select a wine from name that they know from California.
By the same turn, the wine of the month club members get a new and fresh perspective every month by tasting wines that they would have never been exposed to otherwise. So this works out for both the boutique wineries, and the wine club members.
The features of this wine of the month club is that the club members get to try two wines each month that have been personally selected by Paul Jr. He says that he gets in 400 wines a month and at the end of the day, only 1 percent of those will make it as wine club selections.
The members get to have a red and a white, unless they specify otherwise. For example, a person might want two reds, or two whites. The wines will be a domestic choice, and an imported choice. And most other online clubs follow this very same model.
This can make for some fascinating and exciting
wine
tasting. For example, and again, a member can taste a wine that they may have never been exposed to stateside. Along with this, they can take virtual trips around the world to all the "wine capitals," or regions are they are properly referred to as.
The great thing about the Wine Club of the Month, is that the members can get amazing deals on the wines that are offered. The classic and basic package runs at about $30.00, which includes two bottles of wine, and shipping.
There are two other pricing tiers that go up 10 dollars more for each tier. The higher levels offer, in short, higher levels of wine quality and rarity. Another great feature, is that the customer can cancel at any time.
There are no membership fees, dues, or any other features that can make a member feel trapped into their memberships. And all clubs like this on the internet for monthly deliveries are set up the same, you can opt out at any time with no penalty or extra cost incurred to you what so ever.
After all, who wants to join a club where they are trapped? This might be good for a company on the front end, but at the end of the day, the customers will be resentful, and they will spread a bad word about the club.
So making customers feel trapped is very counterproductive. Paul and other wine club sellers want to create an exciting, yet welcoming atmosphere for all of his wine club members.
That leads to more features of the website. The site is colored in plush wine colors. The color scheme in of itself speaks of wine of course, but it also speaks of comfort. Paul's website is very inviting, unlike some websites and wine experts in general.
Many people might want to learn about wine, but especially in American culture, wine is seen as a drink for the upper crust, and the knowledge of wine is only for the "upper crust".
While someone of refined and genteel taste will feel at home on Paul's website, this certainly is a place for the wine "newbie", and the everyday people. There are links that offer site visitors an education about the wine regions of the world. A lot of sites that offer the same service are set up in a very similar way and are as equally easy to navigate to find what you want.
Certain countries like France and Italy have links that break down specific wine regions within that country. Furthermore, website visitors can learn about the new wine capitals, and regions that are coming into their own that previously weren't on the radar in time past with regards to wine making. Some website clubs focus on just their own wines, but most are set up similar to this one.
Paul goes a step further to educate, and to connect with his visitors and wine of the month club members. He distributes a monthly newsletter that his wine club members get to enjoy with their monthly subscriptions. Also the visitors can view online wine tasting, and archived podcast and video streams regarding wine education.
There are also links to buy accessories for the wines. The visitors can find a nice selection of bottle openers and bottle preservers.
To finish things off, the wine club offers thoughtful gift baskets that compliment the wine selections that come with it. Visitors can also buy gift certificates, and they can also purchase wine of the month club memberships for their friends and family members who are wine enthusiast.
There are many wonderful sites out there for those who want an approachable venue to enjoy fine wines, rare wine, and boutique wines. There is nothing for anyone to lose, you can cancel at anytime.
Furthermore, the members don't have to pay for any bottles that they don't like, almost all clubs have this policy. All wine of the month club sites want to keep their customers happy and buying more month after month.
Paul's site may have been the first, and most have a similar way of doing business, he set the standards high for this kind of service and it's refreshing to see a lot of sites follow suit. There are three in particular I am quite fond of, they are
Cellers Wine Club
,
California Wine Club.
and the best for last The Special Selections Wine Club
The second one has been in business with Bruce and Pam as the owners for over 20 years. Check them out, they all have great prices and options for monthly delivery packages. Cellars Wine Club offer monthly gift clubs, single bottles, baskets and specialty baskets, they have a tonne of choices for all budgets. What after all could be better than having your vino hand delivered to your doorstep, talk about convenience!
Cheers
wine clubs
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